I discovered this curve on Xigi.net, a social networking site. It shows where different market sectors or drivers behind sustainable development reside on the continuum of 1) acceptance in the mainstream, 2) visibility to the public eye, and 3) maturity as a social enterprise.

A good friend who used to work in the carbon offsets sector commented to me that this curve should be thought of as a zoomed-in pixel of a larger graph showing major social shifts in the twentieth century (think 1960’s, vietnam, civil rights). The larger wave is building very strongly right now and this wave (from xigi) will break on top of the broader, deeper and stonger wave as we shift toward a more sustainable mode of living.

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